New Orleans :: Media
One
of the nation's highest-rated local television stations,
CBS affiliate WWL-TV, Channel Four broadcasts from New
Orleans' world-famous French Quarter on historic Rampart
Street - a broadcasting legacy whose unique spirit reflects
what is perhaps America's most unique city.
Visit WWLtv.com
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WWL-TV, Channel Four
is The Spirit of Louisiana
One
of the nation's highest-rated local television stations,
CBS affiliate WWL-TV, Channel Four broadcasts from New
Orleans' world-famous French Quarter on historic Rampart
Street - a broadcasting legacy whose unique spirit reflects
what is perhaps America's most unique city.
The
station has dominated southeast Louisiana television
viewing for three consecutive decades, and that legendary
leadership continues to keep WWL-TV at the very top
of the media industry's "most-watched" list.
Year
after year, this New Orleans powerhouse reigns as the
CBS network's number one local affiliate - for the audience
share it commands in time periods ranging from daytime
soaps to "Late Night with David Letterman."
Backed
by extraordinary viewer trust in its "Eyewitness
News," WWL-TV also ranks as one of the country's
strongest television stations - out of hundreds of affiliates
across all networks - in A.C. Nielsen's 53 largest metered
markets.
Channel
Four's "Eyewitness Morning News," hosted by
the long-running team of Eric Paulsen and Sally-Ann
Roberts, shines as Nielsen's most popular local morning
broadcast, while veteran co-anchors Angela Hill and
Dennis Woltering's 6 p.m. edition is Nielsen's highest-rated
local evening newscast.
As
"Louisiana's News Leader," WWL-TV produces
over 30 hours of local programming every week - nearly
twice as much as any of its New Orleans competitors.
The station's unwavering commitment to local journalism
is rooted in a standard of excellence that includes
five prestigious Peabody Awards and two unprecedented
National Edward R. Murrow Awards.
With
the launch of "NewsWatch on Channel 15" over
a decade ago, WWL-TV became the country's first television
station to meet a growing viewer need for local news
on demand. This visionary round-the-clock cable service,
which features rebroadcasts and simulcasts of the latest
Eyewitness News edition, is now available in five metropolitan
parishes.
While
WWL-TV continues to strive for innovation and excellence,
the station also remains deeply tied to the community
it serves. The power of those three call letters go
all the way back to 1922, when the Gulf South's first
AM radio broadcast was transmitted from a physics lab
at Loyola University. The university-owned WWL-AM radio
joined the Columbia Broadcasting System in 1935, and
its sister broadcast outlet became New Orleans' first
CBS television affiliate when it signed on the air in
September of 1957.
In 1989, Loyola sold both its radio and television properties
to separate companies. In yet another first, WWL-TV
became the first - and only - local television station
in the country to be acquired by an employee-investor
group, led by former General Manager J. Michael Early's
Rampart Broadcasting. After several successful years
under Rampart, the station was acquired in 1994 by Belo
Corp., a publicly-traded media company.
Now,
this extraordinary station looks ahead to a crystal
clear future - with Belo's commitment to HDTV: high-definition
television. In May, 2002, WWL-TV successfully launched
WWLDT, Channel 36, a digital signal that broadcasts
high definition programming ranging from CBS prime time
to national sporting events.
And
that legendary WWL-TV spirit will continue to remain
an indispensable part of everyday life for thousands
of folks across southeast Louisiana.
WWL-TV,
Inc.
A
Belo Subsidiary
1024
N. Rampart Street
New Orleans, LA 70116-2487
(504) 529-4444 Phone
(504) 529-6470 Fax
Visit WWLtv.com
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